WeWild project / 2017-2018
Wildlife disturbance in winter: developing a joint communication strategy
During our international workshop Wildlife and winter sport activities in the Bauges regional nature park in March 2016, our members and other participants have expressed a strong wish to elaborate a common approach. In the frame of the project WeWild, ALPARC aims at developing – for the protected areas of the Alps – a joint communication strategy and awareness-raising tools in order to reduce the impact of winter sport practitioners on wildlife in the Alps.
A teamwork project
WeWild has brought together experts from Alpine protected areas and other interested stakeholders (Alpine clubs, nature protection organisations, biologists) in two international workshops in 2017.
- The first, on March 23 and 24 2017 in Vorarlberg/AT, aims to share experiences in awareness-raising campaigns and to elaborate on the contents of the strategy and the common tools.
- The second workshop, in November 2017 in the Italian Alps (to be confirmed), will serve to refine and validate the work.
- Besides these international workshops, 3 further workshops have been organised in the framework of the project due to existing synergies with other projects and events (Bourg d'Oisans/FR - 09/2017, Grenoble/FR - 01/2018, Berchtesgaden/DE - 01/2018).
Overall, >60 experts from >40 organisations from 6 countries took place in the exchanges and in the development of the communication tools.
Outputs 2017: Let your heart beat. For "Be Part of the Mountain".
To increase the awareness of outdoor participants for wildlife distrubance and contribute to the visibility of the many existing initiatives, ALPARC has developed the joint communication initiative “Be Part of the Mountain” (BPM, also abbr. for heartbeats per minute). The tools of BPM are available since January 2018 for ALPARC members, project partners and other stakeholders in the network.
- A joint communication strategy
- An inviting, comprehensible and international logo (see the presentation document)
- A short, teasing and succinct video clip: watch it on the ALPARC Youtube Channel | download it in HD
- An appealing and ergonomic website
Please find the press release about the launch of the initiative and the common message for the social media communication below.
We would like everybody to share this content via your private networks and official communication channels. Let’s raise awareness together – across the Alps!
Expected outputs 2018
In 2018, the project will develop partnerships with the private sector, festivals and sporting events to disseminate the tools and to implement the communication strategy in the medium run. The final conference in October or November 2018 in Germany will bring further momentum to the initiative BPM, presenting the results and gathering a large number of Alpine stakeholders around the topic.
- Send out a joint awareness-raising message to winter outdoor practitioners in the Alps
- Improve the cooperation between protected areas and nature sport stakeholders in the Alps
- Improve the handling of nature sports in protected areas through international exchange
|Aim||Send out a joint awareness-raising message to winter outdoor practitioners in the Alps|
|Stakeholders||Protected areas, Alpine clubs, environmental NGOs, regional governments, outdoor companies|
|Duration||12/2016 - 11/2018|
The project is financed by the Federal Agency for Nature Conservation (BfN, Germany) with funds of the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB, Germany).
The first workshop of the project took place in Vorarlberg at the end of March 2017. To find out more about it, see this article.
It provided us with some original ideas for a joint communication strategy and allowed us to discuss the needs of individual protected areas and campaigning organisations. Based on these results, ALPARC has started working on a joint communication strategy that will also frame the creation of joint communication tools. The strategy’s aim is to raise awareness of outdoor recreationists in the Alps using international cooperation, exchange and communication. Based on a positive, non-regulatory attitude, its aim is to gain momentum, increase visibility of existing campaigns and contribute to eco-friendly behaviour in snow and outdoor sports. For more information, see also our recent newsletter article here.
ALPARC will organise a second WeWild workshop in November in the Aree protette dell’Ossola, Italy. It will focus on presenting the strategy and its tools, and plan the communication actions across the different Alpine countries.