Project WeWild 2017-2018

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Wildlife disturbance in winter: developing a joint communication strategy

During our international workshop Wildlife and winter sport activities in the Bauges regional nature park in March 2016, our members and other participants have expressed a strong wish to elaborate a common approach. In the frame of the project WeWild, ALPARC aims at developing – for the protected areas of the Alps – a joint communication strategy and awareness-raising tools in order to reduce the impact of winter sport practitioners on wildlife in the Alps.


A teamwork project

WeWild will bring together experts from Alpine protected areas and interested partners in two workshops in 2017.

  • The first, on March 23 and 24 2017 in Vorarlberg/AT, aims to share experiences in awareness-raising campaigns and to elaborate on the contents of the strategy and the common tools.
  • The second workshop, in November 2017 in the Italian Alps (to be confirmed), will serve to refine and validate the work.


Expected results

The awareness-raising tools will be available from January 2018 for ALPARC members, project partners and other stakeholders in the network. The project will use partnerships with the private sector, festivals and sporting events to disseminate the tools and to implement the communication strategy in the medium run. The final conference in November 2018 in Germany will bring further momentum to our initiative, presenting the results and gathering a large number of Alpine stakeholders around the topic.


Project details

Aim Send out a joint awareness-raising message to winter outdoor practitioners in the Alps
Stakeholders Protected areas, Alpine clubs, environmental NGOs, regional governments, outdoor companies
Duration 12/2016 - 11/2018

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The project is financed by the Federal Agency for Nature Conservation (BfN, Germany) with funds of the Federal Ministry for the Environment, Nature Conservation, Building and Nuclear Safety (BMUB, Germany).


Workshop 1: developing a joint communication strategy

After our international workshop in 2016 where we also discussed the topic of communication in a round table, the objectif of this first WeWild workshop is to gather the interested members of our working group and other stakeholders in order to develop the content of the strategy. We will 


  • share the experiences of different awareness-raising campaigns in the Alps, 
  • develop the major elements of the joint strategy,
  • and elaborate ideas for the first common communication tools (website, slogan, graphical idendity and video clip).


The main challenge is here to conceive a strategy and tools that are practically relevant for all Alpine regions and countries.


In order to register for the workshop or to obtain further information, please contact us:

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Click here to see the workshop programme: